Benefits of a Fresh Rewards Card:

1.     Loyalty Rewards – Loyal customers will earn Loyalty Rewards based on their purchases during the previous 12 weeks. *(see more on this below)
2.     Promotional Rewards – In addition to Loyalty Rewards, all members earn rewards when they purchase targeted promotional products.  There are weekly items listed which will produce rewards.
3.     Personalized Offers – By telling us what product categories are important to them and by giving us a valid e-mail address during enrollment, members receive offers customized to their individual shopping preference.

When you earn at least $5.00 in fresh rewards, you will receive fresh rewards cash at the checkout in $5.00 increments.  Fresh rewards cash is good for future purchases at Lowes Foods.  When you’re ready to redeem your fresh rewards cash, present the coupon, along with your fresh rewards card and the value of the coupon will be deducted from your order.  There is no limit to the number of fresh rewards cash coupons you can use in an order.  Remember, fresh rewards cash is nontransferable and expires 30 days from the date of issuance.  Once fresh rewards cash has expired, it cannot be extended or reissued.

* Purchases of wine, beer, prescriptions, fuel, taxes, services, gift cards and lottery tickets are excluded from the fresh rewards program.  Additionally, fresh rewards cash cannot be redeemed for these excluded items.  Loyalty Rewards eligibility is determined by purchases made in the preceding 12 weeks.  Not all customers are eligible for Loyalty Rewards because, on average, you will need to spend about $50 per week during the 12 week period to meet the minimum requirements for Loyalty Rewards.  The total is calculated AFTER deductions such as COUPONS, taxes, etc. So, while you may not benefit from the extra Loyalty Rewards, you will at least be able to take advantage of the store’s sale prices and get personalized offers (much like a Harris Teeter VIC card) with your FRC card.

I wrote to corporate asking why the basis for loyalty rewards wasn’t calculated BEFORE COUPONS since the store does, indeed, recoup all of its monies back from coupon usage. I was pleased with their response saying that they had forwarded my question and information to their corporate marketing department.  Maybe we’ll hear something back on that????  I will definitely follow up...in the meantime, let’s keep our fingers crossed!!!!

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